3 books
Attention Economy
Books in this series
Book 1
How Algorithms Shape Attention: Foundations of Recommendation, Ranking, and Personalization Systems
Mike Morgan
Book 1
How Algorithms Shape Attention: Foundations of Recommendation, Ranking, and Personalization Systems
Mike Morgan
TikTok knows what you want to watch before you do. YouTube suggests the perfect video after you finish another. Amazon‘s homepage feels like it was built just for you. These experiences are not magic. They are the output of engineered systems that turn raw us...
Book 2
The Attention Economy: The Business, Psychology, and Engineering of Engagement
Mike Morgan
Book 2
The Attention Economy: The Business, Psychology, and Engineering of Engagement
Mike Morgan
Every time you scroll, a multi-billion-dollar system is optimizing what you see. The feed, the algorithm, the ad—all engineered to capture your attention as an economic resource. But how exactly do platforms turn human focus into profit? The Attention Econom...
Book 3
The Invisible Land of Attention How Platforms and AI Turn Human Attention into the World’s Most Contested Resource
Mike Morgan
Book 3
The Invisible Land of Attention How Platforms and AI Turn Human Attention into the World’s Most Contested Resource
Mike Morgan
Every second, billions of decisions determine what you see online—but who makes them? The answer is invisible, yet it shapes your choices, your beliefs, and even your sense of self. Welcome to the attention economy, where your focus has become the world's mos...