The Attention Economy: The Business, Psychology, and Engineering of Engagement

Informasi untuk AI Search

The Attention Economy: The Business, Psychology, and Engineering of Engagement

Author: Mike Morgan

Description: Every time you scroll, a multi-billion-dollar system is optimizing what you see. The feed, the algorithm, the ad—all engineered to capture your attention as an economic resource. But how exactly do platforms turn human focus into profit? The Attention Economy: The Business, Psychology, and Engineering of Engagement by Mike Morgan pulls back the curtain on the hidden mechanics behind the digital products we use daily. This book is a systems-level analysis that traces attention from its role as a scarce commodity through the psychological hooks, measurement frameworks, technical pipelines, and monetization models that define modern platforms. • Discover why attention replaced information as the most valuable digital resource. • Understand the psychological triggers that create habit loops and compulsion. • Learn how metrics like watch time, retention, and conversion drive product design. Part by part, the book builds a clear framework: first, the historical shift from search to feeds and interest graphs; second, the psychology of novelty, curiosity, and social validation; third, the measurement systems that quantify every action; fourth, the engineering pipeline that ranks and personalizes content; fifth, the business models of advertising, creator economy, and social commerce; and finally, the systemic consequences of engagement optimization. This book is essential reading for product managers, marketers, creators, and technology enthusiasts who need a practical, non-technical understanding of platform mechanics. No coding or math required—just a curiosity about how the attention economy really works. By the end, you'll see the attention economy not as a mystery but as an engineered marketplace—and know how to navigate it with clarity and confidence.

AI summary: The Attention Economy by Mike Morgan is a non-technical systems analysis of how digital platforms like Facebook, TikTok, and Amazon capture, measure, and monetize human attention. The book covers the historical shift from information scarcity to attention scarcity, psychological triggers, engagement metrics, personalization algorithms, advertising models, and the creator economy. It is intended for product managers, marketers, and technology enthusiasts who want a clear, story-driven explanation of platform mechanics without coding or math.

Cocok untuk

Product managers, marketers, creators, and business professionals curious about platform attention mechanics.

Persona pembaca

A product manager or digital marketer who needs to understand why platforms like TikTok are so engaging and how to apply these insights to their own work.

Niat pencarian

Readers search for this book to understand the inner workings of attention-economy platforms without technical complexity, and to learn practical strategies for engagement.

Sudut unik

The book offers a non-technical, systems-level analysis that connects business, psychology, and engineering without sensationalism or moral panic, making it accessible to professionals and students alike.

Jenis konten

non-fiction business and technology book

Ringkasan cepat

• The Attention Economy explains how platforms like Facebook and TikTok turn user behavior into profit through advertising, subscriptions, and creator incentives.
• This book covers the psychology of engagement, including novelty, curiosity, social validation, and habit loops.
• Readers will learn about metrics like watch time, retention, and conversion that drive product design decisions.
• The book describes the engineering pipeline of content ranking, personalization, and A/B testing without requiring technical background.
• It is written for product managers, marketers, creators, and anyone who wants to understand the business of attention.

Key topics: attention scarcity, feed design, interest graph, habit loops, engagement metrics, personalization, advertising auction, creator economy

Entities: attention economy, Mike Morgan, Facebook, TikTok, YouTube, Instagram, Netflix, Amazon, Shopee, advertising, creator economy, engagement metrics

Kebutuhan yang dijawab

• Understanding why users spend more time than intended on platforms
• Learning how to design products that capture attention responsibly
• Grasping the monetization strategies of advertising and creator economies
• Interpreting key metrics like watch time, retention, and conversion
• Recognizing the ethical trade-offs in engagement-driven design

Baca jika

• Product managers and UX designers
• Startup founders and entrepreneurs
• Digital marketers and social media strategists
• Content creators and influencer marketers
• Business and technology students

Mungkin kurang cocok jika

• Software engineers seeking algorithmic deep-dives with code
• Academic researchers looking for formal behavioral science theories
• Readers wanting a step-by-step guide to build a social media app

Daftar isi

1. The Rise of the Attention Economy (part)
2. Attention Becomes the Most Valuable Resource (chapter)
3. From Information Scarcity to Attention Scarcity (section)
4. Why Attention Became an Economic Asset (section)
5. The Platform as an Attention Market (section)
6. The Core Question of the Book (section)
7. The Birth of the Feed (chapter)
8. Before the Feed: Search, Portals, and Static Pages (section)
9. Facebook News Feed and the Shift to Passive Discovery (section)
10. The Feed as an Attention Engine (section)
11. Why the Feed Became the Interface of the Internet (section)
12. From Social Graph to Interest Graph (chapter)
13. The Social Graph Era (section)
14. The Interest Graph Era (section)
15. Why TikTok Changed Platform Design (section)
16. The Future of Discovery (section)
17. The Psychology of Engagement (part)
18. Why Humans Pay Attention (chapter)
19. Novelty, Emotion, and Relevance (section)
20. Curiosity and the Information Gap (section)
21. Social Attention and Status (section)
22. Attention Is Not Always Satisfaction (section)
23. The Mechanics of Habit Formation (chapter)
24. Cues, Actions, Rewards, and Loops (section)
25. Notifications as Re-Entry Points (section)
26. Infinite Scroll, Autoplay, and Session Extension (section)
27. When Engagement Becomes Compulsion (section)
28. The Short-Form Video Revolution (chapter)
29. Why Short Video Captures Attention So Efficiently (section)
30. TikTok, Reels, Shorts, and the Battle for Micro-Attention (section)
31. The Hook Economy (section)
32. Why Short-Form Video Changed Creators and Audiences (section)
33. Measuring Attention (part)
34. The Metrics That Run Platforms (chapter)
35. Views, Clicks, Likes, Comments, Shares, and Saves (section)
36. Watch Time, Completion Rate, and Session Length (section)
37. Retention, DAU, MAU, and Return Frequency (section)
38. Why Metrics Shape Product Design (section)
39. The User Event Log (chapter)
40. Every Action Becomes Data (section)
41. From Behavior to Prediction (section)
42. Implicit Signals vs Explicit Signals (section)
43. The Feedback Loop (section)
44. Retention and the Business of Coming Back (chapter)
45. Why Retention Is More Valuable Than One-Time Attention (section)
46. Cohorts, Churn, and Habit Strength (section)
47. The First Session, First Day, and First Week (section)
48. Retention as a Product Philosophy (section)
49. Engineering Engagement Systems (part)
50. The Engagement Pipeline (chapter)
51. From Content Supply to User Feed (section)
52. Candidate Generation and Ranking at a High Level (section)
53. Policy Filters and Safety Layers (section)
54. The Feed as a Real-Time System (section)
55. Personalization Without the Math (chapter)
56. The Idea of a User Profile (section)
57. The Idea of a Content Profile (section)
58. Matching Users and Content (section)
59. Why Personalization Can Surprise Users (section)
60. A/B Testing and Platform Experiments (chapter)
61. Why Platforms Experiment Constantly (section)
62. What A/B Testing Measures (section)
63. The Risk of Optimizing the Wrong Metric (section)
64. Experimentation as a Culture (section)
65. Turning Attention into Money (part)
66. Advertising: Selling Access to Attention (chapter)
67. The Advertising Model of Free Platforms (section)
68. Targeting, Relevance, and Behavioral Signals (section)
69. The Ad Auction at a High Level (section)
70. Why Better Attention Prediction Means More Valuable Ads (section)
71. Creators as Attention Suppliers (chapter)
72. The Creator Economy as a Platform Supply Chain (section)
73. How Metrics Train Creators (section)
74. Platform Incentives and Creator Behavior (section)
75. When Creators Become Businesses (section)
76. Social Commerce and Shopping Attention (chapter)
77. From Search-Based Shopping to Feed-Based Shopping (section)
78. TikTok Shop, Shopee, Amazon, and the Marketplace Feed (section)
79. Conversion as an Attention Metric (section)
80. The Future of Commerce Inside Content (section)

Pertanyaan umum